7L Motorsport

Motorsport. Community. Media.

The Home of Motorsport Culture.

7L Motorsport connects karting, sim racing, motorsport content and a real community into one modern platform for drivers, fans and partners.

A platform for speed, stories and the people behind motorsport.

7L Motorsport is the hub that brings the brand divisions together: the kart team 7L Performance, the kart track 7L Motodrom, the sim racing project 7L Esports and the content unit 7L Media. 7L Motorsport brings racing, karting, sim racing, media and community into one shared culture. The hub shows how track, cockpit, camera and people become one connected motorsport world.

7L Motorsport Racing Karting Simracing Storytelling

Brand architecture

Four divisions, one motorsport universe.

Each division carries its own energy. Together they create one continuous experience from the real track to the digital cockpit, from lap time to behind the scenes.

7L Media
7L Media
04 Content studio

7L Media

Photos, videos, behind the scenes and storytelling from the 7L Motorsport world.

Follow the grid

Community, clips and current impressions from the 7L world.

The fastest way into the ongoing story: social content, updates, race weekends and perspectives straight from the motorsport community.

Partners

Partners and sponsors

Brands who support the 7L Motorsport world.